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Creative Workshop with Debra Prinzing at Russian River Flower School

Here is a great chance to spend two full days building and branding your creative voice and vision with two successful women in the floral world. Enjoy an extraordinary experience in the beautiful town of Healdsburg, as you investigate the brand assets of your company and use visual storytelling techniques to communicate effectively with your audience. This hands-on, full-immersion course takes your floral or other creative business to the next level. You'll leave with newfound confidence and essential messaging tools to share your professional passions with focused visual and written content.
Don't miss it!

You're Invited to Join 



Our Host: Dundee Butcher, founder of Russian River Flower School, Healdsburg, California

Our Instructor: Debra Prinzing, founder and creative director of


When: Monday and Tuesday, October 17-18, 2016 [9 a.m.-4:30 p.m. both days]

Where: Russian River Flower School, located on a farm in Healdsburg in the heart of the California wine country.
Who should attend? Floral designers, Farmer-Florists and other Creatives who are seeking to elevate their business brand and message to customers and to the media. Ideal for those in the early stages of their floral career as well as more established creatives wanting to take their brand to the next level.

Investment: $1,200 includes all instruction, materials, supplies, flowers, morning coffee/refreshments, 2 lunches and 2 dinners*. Also includes a gallery of photography, a professionally filmed and edited video clip of you and an interview for Debra Prinzing's Slow Flowers Podcast.

*Intimate, exclusive dining experiences include private dinner at Dundee Butcher's home and garden in Healdsburg and private dinner at Mimi and Peter Buckley's Front Porch Farm.


What is the Creative Workshop?

This valuable experience is designed to help you clarify, document and communicate your personal artistic messaging as a floral/creative professional. In a safe, supportive and intimate setting, our small group will spend 48 hours focusing on YOU! We'll go deep into Slow Flowers "brand building" as each participant finds his or her own voice as a floral storyteller. Here is what we will cover:

  • Evoke and express your personal story as a creative individual
  • Play with words to describe the natural world's color, texture and form
  • Tell your Flower Memoir as Metaphor for your Brand
  • Flex your Sensory Muscles
  • Enhance your brand with key distinctives in words and images that define you
  • Storytelling on camera for unique online content
  • Storytelling in a media pitch -- learn how to be a resource for targeted media
  • Storytelling on the Slow Flowers Podcast


When do I get to Play with Flowers?

On Day Two, we will be led by Dundee Butcher in a design exercise to tell the story of a flower as it uniquely reflects your floral personality. After her presentation, you will be asked to choose from local, seasonal roses, dahlias and other signature blooms as you create an arrangement of your own for a video clip to be used on your web site or other social places.


How do I prepare?

You'll have homework! Registrants will be sent a pre-planning packet of exercises created by Debra Prinzing two weeks prior to our workshop. The more time and thought you invest in the exercises, the more rewarding you'll find this 2-day experience.



Dundee Butcher: Founder and instructor of the Russian River Flower School, located on a farmin Healdsburg, in the heart of California wine countryDundee trained and worked with some of the top floral design houses in London for many years. As well as teaching, she has created and designed florals for a variety of events and occasions, including private parties, intimate dinners, corporate functions, weddings and even a palace! Dundee's vision is to fuse what she learned working in the more formal floristry style of Europe with the excitement of the natural beauty and materials found in abundance in Northern California, teaching a form of "unstructured formality." Her mission is teaching people to wander with their eyes open, to see differently and to enjoy the creative process.

Debra Prinzing: Seattle-based writer, speaker and leading advocate for American Grown Flowers. Through her many Slow Flowers-branded projects, Debra has convened a national conversation that stimulates consumers and professionals alike to make conscious choices about their floral purchases.

Debra is the producer of, the online directory to American grown farms, florists, shops and studios who supply domestic and local flowers. Each Wednesday, approximately 1,000 listeners tune into Debra's "Slow Flowers Podcast," available for free downloads at her web site,, or on iTunes and via other podcast services.

In 2016, the Seattle Wholesale Growers Market, a farm-to-florist cooperative, honored Debra with the first Growers Choice Award for her "outstanding contributions to revitalizing the local floral community." She is the author of 10 books, including Slow Flowers and The 50 Mile Bouquet.

Davis & Ludell Jones, [insert bio]



Special off-site visits:

The Shed, Healdsburg

Front Porch Farm

Dundee Butcher's personal garden


Investment: $1,200, includes all instruction, materials, supplies, flowers, morning coffee/refreshments, 2 lunches and 2 dinners*. PLUS your own professionally produced, filmed and edited video clip to promote you and your business. *Intimate, exclusive dining experiences include private dinner at Dundee Butcher's home and garden in Healdsburg and private dinner at Mimi and Peter Buckley's Front Porch Farm.


Registration details: $150 nonrefundable deposit is required to reserve your space; balance of $1050 is due 9/15/2016 (payment plan is available)


Lodging details:  A block of rooms has been reserved at the L and M Hotel, an updated 1950s era motel in the heart of Healdsburg, within easy walking distance of Russian River Flower School. Rates are $110-125 per night and please use Russian River Flower School as your promo code. Details here. 

Earlier Event: October 11
NBFC Core Group Meeting
Later Event: October 24
NBFC General Meeting + Potluck